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  • Kevin Raichl

Visual Thinking Northwest Celebrates 27th Anniversary

Central Oregon’s longest-running Media Production Company announces the completion of 27 years serving Corporate, Retail, and Non-Profit businesses.


“When we started in 1997, we were just trying to solve problems for local clients”, says Kevin Raichl, Executive Producer.  “They were going out-of-market to do TV spots that weren’t doable here, and long-form video was just becoming a tool.”


Raichl and his wife Natalie, were the Operations Manager and Program Director, respectively, at local station KTVZ-21, when the station was sold, and were informed their jobs were in jeopardy.  Instead of following the typical broadcasting career path by moving to a larger market, their outdoor background and a 4 year-old son made their decision an easy one. “We didn’t want the hassle and stress of ‘the big city’, so we got a business loan through Deschutes County and Visual Thinking was launched.”


Because of their expertise with a state-of-the-art camera and editing equipment, business quickly took off. Over 27 years, they’ve hit many milestones:

·      Four different broadcast series on local and national networks, including a series on the U.S. Olympic Shooting Team

·      Thousands of local and regional TV and radio commercials

·      Freelance video projects for numerous major clients, like Anderson Cooper, Golf Channel, UPS, Discovery and Publishers Clearinghouse.

·      Still rolling after three economic downturns, a housing crash and a pandemic


“They (Publishers Clearinghouse) really do give away all that money”, laughed Raichl, “When we surprised the winner in Medford with a check for the Grand Prize, he passed out.”

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